Google Announces Ads Transparency Center And Safety Report – Search Engine Journal
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report.
What Is The Ads Transparency Center?
The Ads Transparency Center, rolling out to users worldwide over the next few weeks, offers a searchable database of all advertisements on Google Search, YouTube, and Display.
Like ads transparency efforts from its peers in Big Tech, Google aims to ensure that users are well-informed about the ads they see. For instance, if you are interested in a product or service you saw in a Google Search ad, you can use the Ads Transparency Center to learn more about the brand before visiting its website.
Screenshot from Google, March 2023
The Ads Transparency Center shows key information about ads, including advertiser details, where/when an ad appeared and ran, and its format.
Screenshot from Google, March 2023
Google offers more transparency for …
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source: https://news.oneseocompany.com/2023/03/29/google-announces-ads-transparency-center-and-safety-report-search-engine-journal_2023032942791.html
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