Google And TikTok: Could A Partnership Between The Two ‘search … – The Drum
It’s all scuttlebutt and experimentation for now, but rumors about a TikTok/Google partnership are gaining credibility. Could a collab benefit both? Space & Time’s Helena Taylor investigates.
TikTok’s growth began in earnest back in 2018, when it first surpassed Facebook, Instagram, Snapchat, and YouTube in US App Store downloads. It then became the fourth most downloaded non-gaming app in the world the following year.
Despite the misconception that the app is only used by the under-18 demographic, data has shown that in the UK over 40% of the audience are aged between 18-24 and over 31% of users fall into the 25-55+ age group. This provides a combined total of over 16 million active users for businesses to reach, making it a key channel to include in marketing strategies.
TikTok is primarily a discovery platform, where users can find creators, discover places to visit, explore new passions, or catch up on trending news. It’s also, increasingly, being used as a search engine,…
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source: https://news.oneseocompany.com/2023/10/26/google-and-tiktok-could-a-partnership-between-the-two-search-the-drum_2023102651814.html
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