Google And Microsoft Are Competing For The Future Of AI-powered … – The Drum
This is a question that’s come increasingly to the fore since generative artificial intelligence (AI) models like ChatGPT, Dall-E 2 and Midjourney have erupted into the zeitgeist in recent months. Their sudden and meteoric rise (it only took ChatGPT around two months to reach 100m monthly active users) has upended the widely held belief that advanced AI is a purely sci-fi concept. Today, the world is waking up to the fact that this technology has in fact arrived – and it’s advancing rapidly, with potentially huge implications for industries as far afield as medicine, law, journalism and marketing.
Many brands, naturally, have been paying close attention to the rise of generative AI. Some, like Duolingo and Expedia, have launched their own chatbots that are powered by GPT-4, the large language model (LLM) behind ChatGPT. Others, like Coca-Cola, have embraced image-generating AI models to expand their brand’s artistic aesthetic and foster a sense of collaboration and co-creation…
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source: https://news.oneseocompany.com/2023/04/28/google-and-microsoft-are-competing-for-the-future-of-ai-powered-the-drum_2023042844157.html
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