Google and Guestline announce partnership increasing direct hotel bookings – Hospitality & Catering News

Guestline announces new global connectivity partnership with Google to help hotels drive more direct bookings

Leading hospitality technology company Guestline is to offer hoteliers the opportunity to provide accurate rates directly to Google as part of a new connectivity partnership.

This new collaboration between Guestline and Google will enable hoteliers to increase direct booking volumes and revenues by automatically exposing rates and inventory directly to Google as part of their free booking links.

Guest search results will include placement of a Google free booking link (or Google Hotel Ad) in metasearch panels across Google Search and Google Maps. Bookings are facilitated by Guestline’s own booking engine, which is directly integrated into the hotel’s Guestline PMS, to capture more of the direct market.

Historically there have been a number of elements required to enable hoteliers to work with online search engines to drive bookings. These include a metasearch channel, the…

Read Full Story: https://www.hospitalityandcateringnews.com/2022/04/google-and-guestline-direct/

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