Google and Amazon may bid for IPL media rights, along with SuperSport – BusinessLIVE

Alphabet, owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League (IPL), joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India.

The US tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SA’s SuperSport bought the documents too, according to a person familiar.

Amazon.com, The Walt Disney Co, billionaire Mukesh Ambani-led Reliance Industries, Sony, Zee Entertainment Enterprises and fantasy-sports platform Dream11 have also signalled their interest by purchasing these information dockets from BCCI, Bloomberg reported earlier.

Google’s interest in the global media rights of India’s top cricket league intensifies the fight for a sports event that has…

Read Full Story: https://www.businesslive.co.za/bloomberg/news/2022-05-12-google-and-amazon-may-bid-for-ipl-media-rights-along-with-supersport/

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