Google Algorithm Update History [+ Latest SEO Changes]

Explore the history of Google algorithm updates (confirmed changes to Google’s ranking system). So you can gain a better understanding of the search engine’s evolution and improve your SEO.

Alternatively, jump to Google updates by type or Google update FAQs.

2023 to 2020 Updates

Let’s explore the latest Google algorithm updates in reverse chronological order.

April 2023 Reviews Update

The April 2023 reviews update aims to reward reviews “that share in-depth research, rather than thin content that simply summarizes a bunch of products, services or other things.”

It affects reviews of products, services, destinations, games, movies, and more. Previously, Google’s review updates focused on product reviews.

Announced: April 12, 2023

Started: April 12, 2023

Completed: April 25, 2023

Duration: 13 days

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March 2023 Core Update

The March 2023 core update was designed to make Google better at identifying quality content. And therefore improve search results for users. (Just like other core updates.)

The update led to “Very High” SERP volatility, according to the Semrush Sensor. This means that Google’s search engine results pages (SERPs) changed around much more than normal.

In the U.S., desktop SERP volatility peaked the day after the update began:

Almost two weeks later, mobile SERP volatility peaked even higher. Suggesting that the March 2023 core update had a more dramatic impact on...