Google Aims to Dominate E-Commerce and Amazon With New Leadership – Bloomberg

The search giant abandoned plans to mimic the Seattle-based leviathan and has reset its shopping strategy around search and ads.

Google executive Prabhakar Raghavan recently had an issue with his rose bushes. His wife took a photo of the plants on her phone, uploaded the image to Google, identified the culprit and followed a link for a fungicide. Then she bought it.

A seamless transaction that didn’t involve typing into a search bar, it was a real-life test of sorts for Raghavan’s strategic vision. A senior vice president responsible for most of Google’s largest services—search, maps, advertising and more—the 61-year-old executive is determined to crack e-commerce, a market projected to hit $2.27 trillion in 2025 that the Alphabet Inc. division has tried and failed to figure out many times before.

In the past, Google has tried emulating Amazon.com Inc.’s online retail and delivery services, with little luck. Now, under Raghavan, the search giant is positioning itself as a kind of…

Read Full Story: https://www.bloomberg.com/news/articles/2022-05-25/google-aims-to-dominate-e-commerce-and-amazon-with-new-leadership

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