Google AI Overviews, organic results overlap jumps to 99%, analysis finds – Search Engine Land
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time.
This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords.
Why we care. This appears to be a huge change. Since the early days of Google’s Search Generative Experience (SGE), which later became AI Overviews, Google often showed sources outside the top 10 organic results. This resulted in Google showing some less-than-authoritative and trustworthy sources and content in AI Overviews.
After getting called out for giving dangerous and wrong answers, Google massively reduced the visibility of AI Overviews and promised improvements. We’ve seen lots of volatility with AI Overviews over the past three months since they officially launched.
Context. So how huge is this change? In January, the sources appearing in SGE were…
The post Google AI Overviews, organic results overlap jumps to 99%, analysis finds – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/21/google-ai-overviews-organic-results-overlap-jumps-to-99-analysis-finds-search-engine-land_2024082158120.html
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