Google AI in search: From stalling to scrambling? – Search Engine Land
Did Google move too slowly with AI and now they’re scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT.
The Google search revolution that never happened. Two Google researchers created a chatbot that supposedly would “revolutionize the way people searched the internet and interacted with computers,” more than two years ago, as reported by The Wall Street Journal.
But executives were reportedly risk-averse, fearing putting out the AI product could hurt its $200 billion+ search advertising business and its reputation. And sure enough, Google took a significant reputational hit with its rushed Bard debut.
What are Google’s AI principles? Google believes AI applications should:
- Be socially beneficial.
- Avoid creating or reinforcing unfair bias.
- Be built and tested for safety.
- Be accountable to people.
- Incorporate privacy design principles.
- Uphold high standards of scientific excellence.
- Be made…
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source: https://news.oneseocompany.com/2023/03/08/google-ai-in-search-from-stalling-to-scrambling-search-engine-land_2023030841669.html
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