Google Advises Caution With AI Generated Answers – Search Engine Journal
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given in the context of a question, but curiously, he didn’t publish what that question was.
LLM Answer Engines
Based on what Gary Illyes said, it’s clear that the context of his recommendation is the use of AI for answering queries. The statement comes in the wake of OpenAI’s announcement of SearchGPT that they are testing an AI Search Engine prototype. It may be that his statement is not related to that announcement and is just a coincidence.
Gary first explained how LLMs craft answers to questions and mentions how a technique called “grounding” can improve the accuracy of the AI generated answers but that it’s not 100% perfect, that mistakes still slip through. Grounding is a way to connect a database of facts, knowledge, and web pages to an LLM. The goal is to ground the AI generated…
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source: https://news.oneseocompany.com/2024/07/29/google-advises-caution-with-ai-generated-answers-search-engine-journal_2024072957709.html
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