Google Ads updates in 2022: The good, the bad, the jury’s still out – Search Engine Land
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.)
This article will break down:
- The major moves from the past 12 months.
- How they impact paid search marketers.
- What they mean for the future of Google Ads.
A quick recap of major announcements
The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022.
Other big updates included a big push toward Performance Max. Released to all advertisers in November 2021, it has taken over most ecommerce accounts with Google’s heavy-handed push away from Smart Shopping.
A similar trend with RSAs, Performance Max encourages marketers to advertise across YouTube, Display, Gmail, and Maps aside from search…
The post Google Ads updates in 2022: The good, the bad, the jury’s still out – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/16/google-ads-updates-in-2022-the-good-the-bad-the-jurys-still-out-search-engine-land_2022121637722.html
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