Google Ads Simplifies Reservation Video Campaigns On YouTube – Search Engine Journal
PPC Trends 2024
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Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads.
To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability).
What Are Reservation Video Campaigns?
Reservation campaigns allow advertisers and agencies to purchase specific ad placements on a cost-per-thousand impressions basis, which is ideal for campaigns aimed at promoting brand awareness or introducing new products.
The process has been simplified, allowing for direct purchases through Google Ads Reservation or Display and Video 360 Instant Reserve.
Benefits Of Reservation Media Placements On YouTube
Benefits of include greater control over…
The post Google Ads Simplifies Reservation Video Campaigns On YouTube – Search Engine Journal first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/18/google-ads-simplifies-reservation-video-campaigns-on-youtube-search-engine-journal_2023121853670.html
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