Google Ads shopping ads bug results in huge CPC increased; issue now resolved – Search Engine Land

Google has confirmed a bug with its Google Shopping Ads product where the cost per click (CPC) prices spiked from 50% to over 200% over the weekend. The issue happened last night, Friday, November 12th between 9pm EST (6pm PST) through this morning, Saturday, November 13th at 12am EST (3am PST).

Confirmation. Google confirmed the issue after 1pm EST today, November 13th on Twitter saying “The Google Ads system encountered an unexpected issue between 6pm PST on Friday Nov 12 – 3am PST Saturday, Nov 13 that affected Shopping Ads. We identified and fixed the issue. Everything is working as expected now.”

What’s next. It appears that if you were impacted, a Google Ads representative will be in touch with more details. Ginny Marvin, the Google Ads Liaison from Google wrote on Twitter “impacted advertisers will be notified with more details.” Of course, it doesn’t hurt for you to check your Google Ads reporting and see if you were impacted and then to proactively reach out to Google for…

Read Full Story: https://searchengineland.com/google-ads-shopping-ads-bug-results-in-huge-cpc-increased-issue-now-resolved-376023

The post Google Ads shopping ads bug results in huge CPC increased; issue now resolved – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/11/13/google-ads-shopping-ads-bug-results-in-huge-cpc-increased-issue-now-resolved-search-engine-land_202111138827.html

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