Google Ads Search Max – new match type spotted – Search Engine Land
Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape.
What’s happening:
- A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout.
- Lars Thoning Dybro first spotted the update, with Adriaan Dekker sharing additional details and a screenshot on LinkedIn.
What we know. We know little so far, as Google has not commented on this update. However, ecommerce expert Mike Ryan speculated that it’s an iteration of a “Smart Matching” match type test that he saw in 2021:
Why we care. Given Google’s track record with automated solutions like Performance Max, Search Max could indicate a major shift in how search advertising is conducted, potentially requiring advertisers to adapt their strategies and prepare for match types working in a brand new way.
Between the lines. While official details are sparse, this move aligns…
The post Google Ads Search Max – new match type spotted – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/20/google-ads-search-max-new-match-type-spotted-search-engine-land_2025012059898.html
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