Google Ads launches new features ahead of holiday season – Search Engine Land

Google Ads is rolling out several new features ahead of the holiday season.

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Why we care. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies.

What’s new? Google Ads is launching several new features to help drive efficiency for digital marketers, including:

• Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS). This is to help you better understand the performance of categories, brands, product types, and custom labels, giving you the power to make smarter, data-driven…

Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLWFkcy1uZXctZmVhdHVyZXMtbWFqb3ItdXBkYXRlLTQzMDQ1MNIBAA?oc=5

The post Google Ads launches new features ahead of holiday season – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/08/google-ads-launches-new-features-ahead-of-holiday-season-search-engine-land_2023080848687.html

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