Google Ads is changing how it processes trademark complaints – Search Engine Land
Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy.
Google is notifying advertisers about these trademark policy changes today.
Why we care. Google said this will policy update should make resolutions faster and easier and reduce industry-wide restrictions, which can be frustrating for advertisers.
Why the change. Under the current Google Ads Trademarks policy, all ads in an entire industry can be restricted from using trademarked material when complaints are filed. This has resulted in over-flagging and industry-wide blocks, causing major problems for advertisers.
Google hopes its new policy will reduce these issues and give advertisers more clarity and transparency. The updated policy should also help Google respond to advertisers’ trademark complaints more quickly.
What Google is saying. A Google spokesperson told Search Engine Land:
- “To address…
The post Google Ads is changing how it processes trademark complaints – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/08/google-ads-is-changing-how-it-processes-trademark-complaints-search-engine-land_2023060845841.html
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