Google Ads brand settings: What you need to know about inclusion & exclusion – Search Engine Land
Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover:
- What is Brand Inclusion in Google Ads?
- When should you use Brand Inclusion for Search?
- What is Brand Exclusion in Google Ads?
- When should you use Brand Exclusion?
- How to create and manage brand lists for brand settings
- Should you use Brand Settings in Google Ads?
What is Brand Inclusion in Google Ads?
Brand inclusion is a setting that restricts your Search campaign to only show ads on searches for specific brands.
In fact, it used to be called “brand restriction.”
You can include your own brand, competitors’ brands, or whatever brands you’d like.
When should you use Brand Inclusion for Search?
Brand inclusion only works with Search campaigns that use the broad match keywords setting.
Practically, this means that the brand inclusion setting lets you run branded search campaigns or competitor conquesting campaigns using broad match…
The post Google Ads brand settings: What you need to know about inclusion & exclusion – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/26/google-ads-brand-settings-what-you-need-to-know-about-inclusion-exclusion-search-engine-land_2025022660247.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.