June 08, 2023  SEONews
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Google Ads API v.14 is here, with 5 big updates – Search Engine Land

Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4.

Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance.

What’s new? Here are just a few highlights of the 2023 update.

  • Account-level negative keywords: This new feature will enable advertisers to retrieve, create and update account-level negative keywords. This means that users will be able to exclude specific keywords from targeting not just a single ad group or campaign, but a whole account.
  • New recommendation types: This includes DynamicImageExtensionOptInRecommendation for advertisers whose accounts will benefit from enabling dynamic image extensions. It also includes LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which will help users to tweak their return on ad spend.
  • New conversion action types: These new features will…

Read Full Story: https://news.google.com/rss/articles/CBMiNWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLWFkcy1hcGktMTQtNDI4MDQz0gEA?oc=5

The post Google Ads API v.14 is here, with 5 big updates – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/06/08/google-ads-api-v14-is-here-with-5-big-updates-search-engine-land_2023060845855.html

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