December 24, 2024 SEONews
Google Ads alert: broad match auto-toggle raises concerns – Search Engine Land
When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns.
- This affects existing exact and phrase match keywords, converting them to broad match without user confirmation.
Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign targeting, leading to spikes in irrelevant clicks.
The response:
- Advertisers, including Navah Hopkins from Optmyzr, flagged the issue, raising concerns about wasted budget and campaign performance.
- Navah led the criticism, reminding us that she isn’t one to just disapprove of Google with no cause – “Those of you who know me know I’m usually pretty balanced when it comes to Google “choices” but this is a pretty horrible one (especially for those who aren’t as comfortable with Google Ads).”
- Harrison Jack Hepp (Founder of Industrious Marketing) questions what happens to the…
The post Google Ads alert: broad match auto-toggle raises concerns – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/24/google-ads-alert-broad-match-auto-toggle-raises-concerns-search-engine-land_2024122459648.html
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