Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns – Search Engine Journal
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Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time.
Whether you put your cereal in a Tupperware container or clamp that bag of chips with an industrial-strength hair clip to keep it fresh, we all know those things have been sitting there unattended for too long.
Chances are that no matter how good they were at first, and how well you prepared them for long-term storage, they were no match for Father Time.
Anything can go stale – and everything eventually does.
That includes your evergreen Google Ads Search campaigns.
But the good news is that, unlike cereal and chips, there are things that you can do to freshen up all those evergreen Google Ads campaigns.
Let’s get into it.
What Are Stale & Evergreen Campaigns
First, we need to get…
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