Google adjusts search engine to deliver more accurate results for … – SportsPro Media
- Google added 110 properties in past year
- Algorithm adjusted to handle gender ambiguous language
- Tech firm already has women’s sport partnership with The Athletic
Google is making it easier for users to find information about women’s sport in its search engine, working with broadcasters and rights holders to deliver the most relevant information at the top of its results page.
The tech giant has added 110 women’s competitions over the past year, bringing the total number to 380, ensuring latest scores, news, video clips and live streaming information are clearly presented in a dedicated module.
Google’s partners include the Uefa Women’s Champions League (UWCL); India’s Women Premier League (WPL) Twenty20 cricket competition; and Liga MX Femenil, the elite tier of Mexican soccer.
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The additions form part of Google’s wider investment in gender equality in sports, a commitment that has since it expand coverage and visibility of women’s events and competitions on its…
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source: https://news.oneseocompany.com/2023/08/01/google-adjusts-search-engine-to-deliver-more-accurate-results-for-sportspro-media_2023080148379.html
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