August 27  SEONews

Google adds generative AI insights, shopping ad campaign goals – Search Engine Land

Google today introduced four updates meant to help retailers ahead of the holiday shopping season.

Key updates:

  • Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends.
  • AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries.
  • Automated in-store availability. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This should make it easier for customers to find products nearby.
  • New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods.

Why…

Read Full Story: https://news.google.com/rss/articles/CBMifkFVX3lxTE5aMWZxdHJmZVBXaWJmT21PdmdIVkZtSTdEalhvS25mWXRRb0d4TEZrRGJjVUVhRDRhQzQ1aXh2bmdkR2lCcE01TloyVktRVW0wSWQzX01KRFNVYk9uY1R1djhZMWpMNWtqWVhsR1hPUXduWWlSY0Q1ZVNUOW11dw?oc=5

The post Google adds generative AI insights, shopping ad campaign goals – Search Engine Land first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/08/27/google-adds-generative-ai-insights-shopping-ad-campaign-goals-search-engine-land_2024082758183.html

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