August 27 SEONews
Google adds generative AI insights, shopping ad campaign goals – Search Engine Land
Google today introduced four updates meant to help retailers ahead of the holiday shopping season.
Key updates:
- Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends.
- AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries.
- Automated in-store availability. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This should make it easier for customers to find products nearby.
- New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods.
Why…
The post Google adds generative AI insights, shopping ad campaign goals – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/27/google-adds-generative-ai-insights-shopping-ad-campaign-goals-search-engine-land_2024082758183.html
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