Google Adds Direct-Booking Feature for Hotels as Travel Rebounds – PYMNTS.com

Calling integration of travel content into site and portal a success worthy of expansion, Google is adding direct booking features, including into Google Maps, to help fill hotel rooms in 2022.

Noting in a March 16 blog post that searches like “spring vacation” and “flights to Hawaii” are now tracking at near pre-pandemic levels, Google said, “As travel interest rebounds, businesses need easy ways to connect with potential customers [so] we’re announcing new tools to help hoteliers find people who are ready to book their next trip.”

Building on an initiative launched in Q1 2021, when Google made it free for hotels and travel companies to appear alongside hotel booking links to access better details and hotel price insights, the new features take it a step further into converting searchers into bookers.

Offering the example of booking engine myhotelshop — where incremental bookings rose 30% in summer 2021 — as evidence of what direct contextual links can do to boost a hotel’s top…

Read Full Story: https://www.pymnts.com/google/2022/google-adds-direct-booking-feature-for-hotels-as-travel-rebounds/

The post Google Adds Direct-Booking Feature for Hotels as Travel Rebounds – PYMNTS.com first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/03/30/google-adds-direct-booking-feature-for-hotels-as-travel-rebounds-pymntscom_2022033017108.html

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