Google accused of mis-selling ads on third-party websites for years – Search Engine Land
Google has allegedly been mis-selling video ads to marketers for the last three years.
Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study.
Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result.
Why we care. Advertisers have been paying premium prices for a service that Google has allegedly failed to deliver, costing them up to billions of digital ad dollars. After reading the reactions from advertisers impacted by the substandard service they received from Google, it may make other marketers think twice before deciding to place ads with the Google Video Partners program.
How does True View work? True View is Google’s primary video ad product, which is featured on YouTube as well as third-party websites and apps. Users can skip True View ads after five…
The post Google accused of mis-selling ads on third-party websites for years – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/28/google-accused-of-mis-selling-ads-on-third-party-websites-for-years-search-engine-land_2023062846892.html
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