Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024 – Search Engine Land
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage.
By the numbers. Google Ads last year:
- Removed 5.1 billion bad ads
- Restricted 9.1 billion ads
- Suspended 39.2 million advertiser accounts.
- Enforced against 1.3 billion publisher pages.
- Blocked or removed 415 million scam-related ads.
- Introduced 30+ policy updates across Ads and Publisher guidelines.
Search Engine Land’s Barry Schwartz has been following these stats for several years now and his analysis showed that account suspensions have gone up by over 200% YoY.
Why it matters. Online ads are big business — but they’re also a big target. As scammers get more sophisticated (and generative AI makes deception easier), platforms like Google are under pressure to defend users without slowing down legit advertisers. With a…
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source: https://news.oneseocompany.com/2025/04/16/google-39-million-advertisers-suspended-55-billion-ads-removed-in-2024-search-engine-land_2025041660726.html
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