Goodwill launches ecommerce site with thrift and luxury vintage goods – Wichita Eagle

The number of first-time thrift shoppers reached 33 million in 2022. Resale icon Goodwill wants to grow the number of e-commerce thrifters with GoodWillFinds, a second-hand search engine making 100,000 donated items available to buy online immediately. This is Goodwill’s first entry into national-level coordinated e-commerce, although individual stores have used various digital shopping platforms for years. For example, you’ve purchased a pre-owned book on Amazon, there’s a chance it’s come from a Goodwill brick-and-mortar, or your favorite Etsy shop might be shipped from a local Goodwill.

With the secondhand market poised to double by 2026, reaching $82 billion according to a resale report from ThredUp, it’s about time for the century-old thrift icon to take on newcomers like The RealReal, Etsy and Poshmark. In the growth plan, GoodwillFinds aims to have over a million unique vintage pieces for sale within the next few years, with member personalization, including early access to…

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