Glenn Reid: The fundamentals of legal marketing – Irish Legal News
In today’s competitive legal landscape, the role of marketing has never been more critical. Gone are the days when solicitors could solely rely on their legal acumen to draw clients and build a solid reputation.
This article delves into the essence of legal marketing, exploring its raison d’être, guiding potential clients to your doorstep and crafting a message potent enough to convert enquiries into loyal clientele.
What is marketing for?
Let’s begin by demystifying what marketing is actually for. It’s not just an add-on to your practice; it’s an integral part of it. Marketing serves as your beacon in a crowded marketplace, making you visible to those who need your services the most.
It doesn’t stop at visibility. It is also the driving factor that ultimately lands you a new client.
Direct potential clients to you
In the realm of legal marketing, the initial goal is straightforward yet crucial: to seize the attention of your target audience. Before you can engage or persuade, you…
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source: https://news.oneseocompany.com/2023/10/23/glenn-reid-the-fundamentals-of-legal-marketing-irish-legal-news_2023102351658.html
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