Glenlivet fills the internet with diverse whiskey drinkers – Marketing Dive

Dive Brief:

• The Glenlivet, a scotch whisky owned by Pernod Ricard, has unveiled a new global campaign, dubbed ”#BreakTheStereotype,” that seeks to change the Google algorithm to be more reflective of diverse whisky drinkers, according to information shared with Marketing Dive. Scotch whisky is a distinct subset of the broader whiskey category.
• As part of the campaign, The Glenlivet is “planting” images in the Google algorithm. When a consumer types “whisky drinker” into Google Images, they will be greeted by an array of photos featuring people of all stripes enjoying whiskey, instead of the usual middle-aged white males such searches typically yield.
• As whiskey drinkers diversify, many brands have made a conscious effort to reach out to “non-typical” whiskey drinkers. The Glenlivet’s search engine hack is the brand’s latest efforts to diversify and comes less than a month after the brand launched a female-centric campaign starring Anna Paquin in Australia and New Zealand.

Dive…

Read Full Story: https://www.marketingdive.com/news/glenlivet-search-bias-diverse-whiskey-drinkers/624371/

The post Glenlivet fills the internet with diverse whiskey drinkers – Marketing Dive first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/26/glenlivet-fills-the-internet-with-diverse-whiskey-drinkers-marketing-dive_2022052620622.html

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