Getting Started with Multichannel Content Marketing

Marketing is like taking a road trip. You have a destination in mind, but you don’t always know which route will get you there in a safe and timely manner. And, if you take a wrong turn, you may find yourself scrambling to get back on track.

Fortunately, marketing isn’t exactly like taking a road trip. If you miss your exit, there’s almost always a chance to steer your campaign in the right direction. With a multichannel content marketing strategy, you don’t have to pick one marketing channel over another. You can reach your target audience across multiple platforms simultaneously.

Not sure where to start your journey? No worries: In this blog, we’ll cover the ins and outs of multichannel content marketing.

What is Multichannel Content Marketing?

As a marketer, it’s your responsibility to reach your target audience as effectively and efficiently as possible.

Here’s the problem: People are consuming content across an ever-growing number of platforms, which means your job is getting a whole lot harder.

The good news? That’s where a multichannel marketing strategy comes into play.

Multichannel content marketing is an integrated marketing strategy designed to reach your target audience at various touchpoints rather than just a single marketing channel. The idea is to plan and produce content that an existing or potential customer might encounter on one or more of the channels they use.

In short, a multichannel strategy is about casting a wider net. Instead of relying on...