Getting Links for Boring Products

Search engine optimisation applies to every product across the globe, but for some it’s harder to get links than others. In a web dominated by links it’s essential to have a healthy amount of referring domains. Below are some easy ways to get links for the less glamorous products.

Give stuff away

To some, your product may seem boring, but to others it may be essential. One way to obtain a link is to give away free samples of your product to blog writers or relevant influencers. In return, the bloggers will often write a review which can contain a healthy backlink, as well as a decent review. Nine times out of ten popular blogs will have a high page rank (which in turn could mean a healthy backlink).

The other benefit is your review may get ranked highly in search engines, thus resulting in referring traffic. For example, if you wanted to sell an onion cutter, you could start by researching a range of kitchen appliance blogs and reaching out to the best ones. Giving away free samples to the right influencers or blogs can result in an array of quality backlinks.

Press releases

Just because a product is perhaps not the most interesting, it doesn’t mean it’s not newsworthy. Writing and distributing online press releases is an excellent way to obtain fresh backlinks. Some PR sites allow up to three links and the content is often picked up by additional press sites (which will also help brand citations). For example, the launch of a product can result in a release which can...