Getting C-Level Buy-In For SEO Initiatives – Search Engine Journal
One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite.
Typically, the CMO will sign off on your vendor engagement, having been involved in the selection process (more often than not) and helping smooth onboarding with other inbound and demand generation stakeholders.
Despite its potential to drive revenue, generate new-to-brand touchpoints, and improve customer acquisition, SEO’s value isn’t always immediately obvious to non-marketing stakeholders in the C-suite.
Over the past two decades, we’ve educated C-suite and SEO clients, in general, to judge the value of SEO campaigns on metrics such as rankings and traffic.
While these are important metrics in competitive enterprise verticals, relying solely on these metrics isn’t always a good indicator of a successful (or functional) SEO engagement.
C-level tends to focus on the bigger picture how the business can grow, how risks can be mitigated, and, importantly, that a return on investment (ROI) can…
The post Getting C-Level Buy-In For SEO Initiatives – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/21/getting-c-level-buy-in-for-seo-initiatives-search-engine-journal_2024112159161.html
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