Get your B2B site unstuck: Top SEO tips for stagnant sites – Search Engine Land

If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops.

With the recent run of algorithm updates, you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past.

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened.

Diagnosing organic traffic drops

First, it’s important to understand why you’re losing traffic. This is a good article that goes into greater depth on how to determine the real reason for a traffic drop (or flattening) which may be:

• A loss in rank due to algorithm updates.
• A drop in impressions due to a change in what’s displayed in search results (such as ads and search features like featured snippets, people also ask, etc.).
• A drop in click-through rate due to a mix…

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The post Get your B2B site unstuck: Top SEO tips for stagnant sites – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/02/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites-search-engine-land_2023060245582.html

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