Get These 6 Types of Backlinks (+ 4 Types to Avoid)

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it can be challenging to know which links provide value and which you should avoid at allcosts.

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s.

This article will help you start your link building journey the right way. I will walk you through the six types of backlinks that will boost your SEO efforts and, more importantly, four types toavoid.

Although there are many types of backlinks in SEO, only some of those are worth taking the time and effort to acquire. Let’s take a look at some of the most popular types of backlinks and how you can landthem.

1. Editorial backlinks

As someone who loves using digital PR for SEO, I guess it’s probably no surprise that editorial backlinks are at the top of thelist.

Being cited within content as an authoritative source is one of the best links you can acquire. These can often come from high-authority sites and also drive tons of referral traffic.

How itworks

Create high-quality content that other sites will want to cite as a source and include linkable assets like infographics within your content that other sites will be keen toshare.

Also, use PR techniques (e.g., newsjacking) or reactive PR with platforms (e.g., Help a Reporter Out,...