Get Ready to Pay for Web Searches – CXOToday.com

Ever since ChatGPT arrived on the scene and Microsoft sought to tie it to Bing, there’s a sudden spurt towards using AI-led search models

Trust Big Tech companies to pivot at a moment’s notice. At a time when the focus of antitrust agencies are keenly watching out for monopolistic practices in search ads, these companies seem to be quietly taking a U-turn by charging users a fee for delivering better search results. And AI-based bots such as ChatGPT could be facilitating this move.

And when one such company is headed by an individual who led Google’s ad tech business, there is no way that we cannot help notice the shift. We are talking about Neeva AI, a search engine powered to provide real-time AI search. The company is helmed by Sridhar Ramaswamy, who was part of Google’s ad tech team.

Some months ago, Ramaswamy had claimed that cutting edge AI and large language models would differentiate the future of AI-based search from the ChatGPT model created by OpenAI, a company into which…

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source: https://news.oneseocompany.com/2023/02/14/get-ready-to-pay-for-web-searches-cxotodaycom_2023021440584.html

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