Get More From Your Data

Google Analytics 4 (GA4) is a free web analytics platform that lets you measure your site’s traffic and engagement. But many processes and functions have changed since Universal Analytics (UA).

GA4 is now “event-based.” It captures each user interaction with your site as a single event. Google Analytics uses these events as the basis for flexible reporting. To help you more accurately predict user behavior.

In this article, we’ll cover seven advanced Google Analytics tips. These tips will help you analyze your site’s data more efficiently.

1. Import Your Raw Data Into Google’s Warehouse

Set up Google BigQuery, Google’s fully managed data warehouse solution and import your event data from GA4 into it. The tool’s powerful data storage and querying capabilities mean you can do more in-depth analysis.

Deeper analysis will help you gain deeper insights into user behavior, identify trends and patterns, and make more informed marketing decisions.

Here are some of the things you can do with BigQuery that you can’t with GA4 alone:

• Store and analyze raw data. GA4 reports are subject to sampling, meaning they use a subset of the raw data to identify patterns and trends. BigQuery stores and analyzes all of the data you import to create reports. Using hard numbers instead of patterns gives you more accurate outputs.
• Do in-depth data analysis. BigQuery’s versatile and widely used standard SQL (structured query language) lets you do more complex data analysis on your GA4 data. You...