GENIEE DSP Adopts Spider Labs’ IP Blocklist API – GlobeNewswire
TOKYO, Jan. 17, 2023 (GLOBE NEWSWIRE) — Tokyo-based Spider Labs has recently had its IP Blocklist API adopted by Japan’s GENIEE DSP in the ongoing effort to combat online ad fraud. Spider Labs’ Demand-Side Ad Fraud Countermeasure Analyzes over 10 billion IP addresses every day to identify invalid traffic.
GENIEE DSP will use the IP Blocklist API to filter out General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT). GIVT includes traffic that can be identified by routine filtering, such as known data center traffic and search engine crawlers, while SIVT includes various types of invalid traffic, including traffic disguised as traffic caused by someone else, including Ad Fraud.
“Ad fraud has become an issue that cannot be ignored in recent years, and we feel that interest in demand-side countermeasures is growing year by year,” said Sayaka Kobayashi, COO of the Demand Side Business Division at Geniee, Inc. “We are very pleased to be using the IP Blocklist API as a…
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source: https://news.oneseocompany.com/2023/01/17/geniee-dsp-adopts-spider-labs-ip-blocklist-api-globenewswire_2023011739335.html
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