Generative Search Engines: Beware the Facade of Trustworthiness – Stanford HAI
According to a new study, 50% of generative search engine responses lack supportive citations, and 25% of the citations provided are off point.
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Generative AI’s rapid rollout may soon alter the humble internet search. A query for how to change a tire will no longer yield a series of websites for our perusal. Instead, it will offer an AI-generated, fluently written and footnoted description of the steps: how to jack up your car, remove the lug nuts, and replace the old tire with the spare.
Indeed, several so-called generative search engines are already publicly available, including Microsoft’s Bing Chat.
But the race to release generative search engines poses risks. The large language model behind Bing Chat often hallucinates, making false statements that sound like fact. And false query responses could prove harmful if people rely on them without seeking verification. Indeed, changing a tire using a generative search result could literally prove life-threatening.
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source: https://news.oneseocompany.com/2023/05/15/generative-search-engines-beware-the-facade-of-trustworthiness-stanford-hai_2023051544836.html
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