Generative Engine Optimization: The Future of AI in Marketing – iTMunch
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is a strategy focused on optimizing content for AI-powered search engines like Google’s Search Generative Experience (SGE). Traditionally, SERPs (Search Engine Result Pages) have been structured with ads at the top, followed by snippets, organic results, and additional ads. However, with GEO, a large generative AI box will appear at the top of the page, providing AI-generated answers before anything else. This fundamental shift pushes traditional search results further down, reducing organic traffic for websites and making it crucial for brands to optimize content for AI-driven responses.
How is GEO Changing Search Behavior?
AI-generated search experiences are reshaping user behavior by providing instant, AI-curated responses without requiring users to click on websites. Instead of browsing through multiple pages, users get comprehensive answers directly within the AI-generated search snippet. This…
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source: https://news.oneseocompany.com/2025/03/21/generative-engine-optimization-the-future-of-ai-in-marketing-itmunch_2025032160506.html
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