Generative Artificial Intelligence Awareness, Interest Surging – Morning Consult

Artificial intelligence is already piquing more Americans’ interest, according to Morning Consult trend data.

Part of the curiosity bump in AI-supported or AI-generated applications is simply due to increased awareness of the emerging technology. Headlines over the fight for AI dominance between Microsoft and Google have continued, as Google last week opened up access to Bard — its AI chatbot competitor to ChatGPT — and Microsoft announced that it would integrate the AI-powered image generator DALL-E into its Bing search engine.

According to a recent Morning Consult survey, 57% of consumers said they have heard of AI chatbots in the news, up from 50% just a month ago, and 47% reported hearing about ChatGPT in the news specifically, a double-digit jump during the same time period. In the battle for clout, Microsoft has the advantage, but new AI tools will need to be relevant and helpful to consumers — as well as be developed responsibly — in order to be successful.

Interest in AI…

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