Generative AI Use Cases for Marketing & Business

No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023 saw an astounding $11.2 billion surge of investments into generative AI, as reported by Pitchbook.

Far from being a passing trend, this innovation is, no doubt, fundamentally reshaping every aspect of marketing. Remarkably, HubSpot’s research indicates that by using the power of generative AI, marketers can achieve a time-saving feat, slashing an average of 3 hours and 10 minutes from a content creation process.

What Do We Know about Generative AI in Marketing and Business?

In the business and marketing world, where “time is money,” the integration of artificial intelligence (AI) has sparked a dynamic transformation undoubtedly. AI’s ability to swiftly analyze large amounts of data, make reasonable predictions, and automate tasks has redefined how companies engage with customers, optimize operations, and drive growth.

AI’s influence on marketing is akin to having a “silver bullet” at one’s disposal. It enables the creation of custom content, fine-tuning any kind of ads & campaigns, and precise customer segmentation, all contributing to more effective marketing strategies.

Beyond marketing, AI influences pricing strategies, optimizes customer experience, and sharpens fraud detection...