Generative AI Search Marketing Strategies – Adweek
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”
OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.
All of us who perform any level of search engine marketing (SEM)—bloggers, solopreneurs, ecommerce sellers and, yes, SEO professionals—will need to adapt our strategy or risk becoming obsolete. So how can we prepare for something we know relatively little about?
How SEO Agencies Are Adapting to a World Without Traditional Search
Quality over quantity
With Google’s nascent search generative experience in Search Labs, the goal is to make your business or brand eligible to show up in the results. A person…
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source: https://news.oneseocompany.com/2023/10/12/generative-ai-search-marketing-strategies-adweek_2023101251278.html
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