Generative AI Integration SERPs And PPC Advertisers – Search Engine Journal
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There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need.
Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what advertisements might look like within its chat-based generative Google Search Experience (GSE).
So what does this mean for advertisers and what can they do to prepare?
The short answer is that due to a lack of advertiser controls related to the new search experience, not much can be done today.
But starting to understand how the new experience may shift user behavior and how that may impact PPC strategies is the key right now.
Understanding Chat-Based Search
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source: https://news.oneseocompany.com/2023/07/05/generative-ai-integration-serps-and-ppc-advertisers-search-engine-journal_2023070547200.html
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