Generative AI in search: What search marketers should prepare for – Search Engine Land

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI.

Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

We see it now with the new Bing, powered by ChatGPT, and Google’s Search Generative Experience (SGE).

Here are a few potential changes that search marketers should prepare for.

Increased time spent on search results pages

Looking ahead, we can predict that users will become more comfortable engaging with AI-generated content and chat threads.

In the future, users may spend more time on the SERP within Google or Bing, engaging in entire conversations with AI-driven chats.

SGE will revolutionize how users navigate topics within the search engine and make the search experience more efficient.

Less website traffic from informational queries

Over time, user behavior will evolve to…

Read Full Story: https://news.google.com/rss/articles/CBMiSmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ2VuZXJhdGl2ZS1haS1zZWFyY2gtbWFya2V0aW5nLXByZXBhcmUtNDI5NDEx0gEA?oc=5

The post Generative AI in search: What search marketers should prepare for – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/14/generative-ai-in-search-what-search-marketers-should-prepare-for-search-engine-land_2023071447628.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.