Generative AI: Enhancing Creativity in Marketing – Fagen wasanni
Shortly after OpenAI launched ChatGPT in November 2022, professionals in various industries developed a keen interest in generative AI. These tools operate on foundational models, such as large language models (LLMs), which developers train on vast datasets. Generative AI offers marketing teams the ability to automate and enhance tasks like content creation, search engine optimization (SEO), and marketing segmentation. However, it is crucial to consider the risks, such as generating unoriginal content and data privacy concerns.
Here are four ways generative AI can help marketing teams increase productivity:
1. Marketing Copy Generation:
Marketing teams devote significant time and effort to writing various types of content, such as ad copy, product descriptions, and blog articles. Generative AI tools like ChatGPT and Google Bard can accelerate the writing process for both short-form and long-form content. For instance, a copywriter can use a generative AI tool to instantly generate…
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source: https://news.oneseocompany.com/2023/07/21/generative-ai-enhancing-creativity-in-marketing-fagen-wasanni_2023072147916.html
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