Gender bias in job adverts, new study shows – Business Leader
Just 4% of job adverts at top UK companies use gender-neutral language, according to a new study.
The research, conducted by online printing specialists instantprint, sought to discover whether the language used in job adverts for some the UK’s leading companies is geared more towards a specific gender, or whether it’s been tailored to be gender-neutral.
Working closely with smarter job search engine, Adzuna, the printing specialists used a gendered language decoder tool in order to analyse wording used in job adverts for various roles, across all levels, in some of the top companies from the FTE 100.
An overwhelming majority (70%) was found to be using feminine-coded language, while just a fifth (19%) seemed to be geared towards men.
Of these, 59% used strongly feminine-coded wording, while just 10% seemed to strongly target male candidates.
Examining the findings on an industry level, it seems job adverts for teaching-related roles are currently the most geared towards women,…
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source: https://news.oneseocompany.com/2022/11/28/gender-bias-in-job-adverts-new-study-shows-business-leader_2022112836564.html
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