Gen-AI revolution has big implications for online search – Business Plus

As request-driven platforms become more integrated into digital routines, websites might soon be bypassed by conversations with digital assistants, writes Duncan Roberts of Cognizant Research.

When search engines first became mainstream, they quickly established themselves as the primary gateway to the internet. They simplified the vast web, allowing users to find information with just a few keystrokes. For many, the search bar became the starting point for any online activity.

However, indications from industry leaders like Google and Microsoft suggest that the traditional search model is evolving. Now, the focus is shifting towards generative search, where platforms don’t just locate information and present links, but generate conversational responses based on user intent. This change is more than a new feature; it’s a different approach to how we access information online.

For businesses, this impending shift is significant. It challenges long-established strategies in digital…

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