GA4 Legal In Europe Following New Data Privacy Framework – Search Engine Journal
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In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission.
The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
The legal status of GA4 in Europe and the IMY’s warning are interconnected parts of a larger global narrative about data privacy, protection regulations, and transatlantic data transfers.
EU-U.S. Data Privacy Framework Adopted
The European Commission ratified the new EU-U.S. Data Privacy Framework, affirming that the United States provides equivalent protection for personal data transferred from the E.U. as supplied within the Union.
This decision enables safe data transmission from the E.U. to U.S. companies involved…
The post GA4 Legal In Europe Following New Data Privacy Framework – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/11/ga4-legal-in-europe-following-new-data-privacy-framework-search-engine-journal_2023071147495.html
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