GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example – Search Engine Journal
The shift to GA4 can be stressful. Here’s a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset.
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The end of Universal Analytics is major news for all marketers relying on Google Analytics to analyze traffic, behavior, attribution, and more on a regular basis.
Especially for ecommerce.
You see, GA4 is not your typical software upgrade.
It’s a completely different platform, and setting up GA4 on ecommerce sites is not as easy as flipping a toggle switch anymore.
The following is a comprehensive guide on how to set up GA4 for ecommerce.
Jump to:
1. Basic GA4 Configuration
Understandably, the shift to GA4 is stressful.
And it doesn’t help that the implementation steps are far different from what we were used to with Universal Analytics.
The good…
Read Full Story: https://www.searchenginejournal.com/ga4-ecommerce-setup/445854/
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