Future-proof your SERP presence: 6 areas to focus on – Search Engine Land
As Google evolves with new AI capabilities, SEO strategies must also adapt.
Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs).
The evolving SERPs
SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots.
As searchers find answers to their queries directly within the search results, zero-click results continue to rise. This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources.
Out of 100 SGE SERPs, 41% showed zero links from the top 10 organic and 46% showed only some links from the top 10 results, per a recent Moz study.
This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better.
Topical entity-rich content is becoming a competitive advantage for any brand….
The post Future-proof your SERP presence: 6 areas to focus on – Search Engine Land first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/07/future-proof-your-serp-presence-6-areas-to-focus-on-search-engine-land_2023120753422.html
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