FTC urges digital platforms to pay fairer prices to media for views … – 朝日新聞デジタル

Major digital news distribution platforms such as Yahoo Japan News may be abusing their dominant negotiating positions at the expense of media organizations, the Fair Trade Commission reported on Sept. 21.

The FTC warned in a report that if such news distribution platforms kept the rates they paid media organizations for page views inappropriately low, the platforms could be found in violation of the Anti-Monopoly Law.

It recommended that news distribution platforms enter into more sufficient negotiations with media organizations by disclosing the process by which they determine the prices they pay them.

Since November 2022, the FTC has sent questionnaires to about 220 newspaper and publishing companies, along with 2,000 consumers. The commission also interviewed officials at seven major companies that operate digital news portals or search engine platforms.

Based on the total amount media organizations received, the market shares of the companies were determined to be between 40…

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source: https://news.oneseocompany.com/2023/09/21/ftc-urges-digital-platforms-to-pay-fairer-prices-to-media-for-views_2023092150407.html

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